When to send a cold email campaign considering the best timings whether it is business or email marketing. However, the timing can affect your chances of receiving a reply to a cold email campaign. Therefore, we’ll be discussing when to send a Cold Email appropriately and when is the best time to send a cold email? As well as how long should a cold email be?
Let’s dive in.
What Is Cold Email?
According to 2022 email stats, It is predicted that 333.2 billion emails are sent and received daily. So, you are here because you already know the importance of email in business and know that email marketing is a powerful tool.
Cold email marketing is the process that allows you to send emails to potential customers or clients that you don’t know. Why do we call it cold email marketing? Because we are contacting unknown people and they may be less interested in what we send them.
Email Marketers who want to build prospective relationships and bring them along the sales funnel have found cold email marketing an essential tool. However, cold email campaigns are not just for conversions but also to build a strong customer relationship that can lead to future business prospects.
Nearly 9 out of 10 marketers use email marketing to distribute content organically, and cold emails can also be one of its methods. If your cold email campaign is properly warmed up, it will have a higher click-through rate and better results. Read here how to warm up an email if you don’t know.
Not only email warm up, but email validation is another key tool for a successful cold email campaign. But, now the main question is when to send a cold email?
Let’s get to know.
When Is The Best Time To Send A Cold Email?
Data shows that the best time to send cold email campaigns is early morning or late afternoon. At these times, people are likely to check their email and are less busy. But, you have to test various timings to find out when is the best time to send a cold email for your campaigns.
However, it is said that most people are busier in the morning. So It can be challenging to send cold emails, but we have a solution! Send out cold emails between 6 am – 9 am PST (6:30 pm – 9:30 pm IST). Moreover, the data showed that there were significant drops in all metrics for emails sent other than these timings.
What Is The Best Day To Send An Email?
There are five working days a week. But only some days will help you to have high open rates. Therefore, you will succeed if you send cold email campaigns on those days.
The best day to send a cold email campaign is Monday. It is among those days which has more than 20% open rate and a 4.3% click rate. As well as, Tuesday and Wednesday are other great days to send cold emails.
It has a 2.6% higher response rate but an engagement rate of 0.3% less than Monday. So this means you will get more responses to your cold email campaigns on those days.
However, avoid sending emails on Saturday and Sunday because, according to major email service providers like MailChimp and GetResponse, these days will have less CTR and open rates.
Additionally, look here for the Best Email Marketing Tools For Small Businesses – Achieve 400% ROI and get better results in your cold email marketing.
How To Increase Your Open Rate?
These are some of the best ways to increase your cold email open rates.
1 – Improve Your Subject Lines
Creativity always brings up new ideas and opens new doors. So by creating attractive subject lines, you can get more people to open your emails.
According to OptinMonster, 47% of email recipients’ engagements are based on the subject lines, and vice versa 69% of email recipients can report your emails as spam if your subject line is not convincing. It is important to consistently improve your subject lines to increase open and click rates.
2 – A/B Testing
There are many options for subject lines, including length and content. However, make sure that your subject lines are 3 to 4 words long, for example, “25% off your favourites”. As well as, you can try preheads text to send before the email arrives.
3 – Segmentation
If your email open rates are low, you won’t get the most from your cold email campaign. Therefore, ensure that you only send emails to people who will read them and respond. But first, qualify leads. Then segment them based on their interests and finally remove any uninterested contacts.
How Long Should A Cold Email Be?
It is essential to consider how long should a cold email be in cold email marketing. According to Boomerang, the ideal content length for a cold email is between 50 to 125 words. Short emails may make it difficult to communicate your message effectively. Meanwhile, long emails can lead to the receiver losing interest.
What’s The Best Way To Start A Cold Email?
Cold email marketing is a new concept. So always ensure you have your email account and server IP properly warmed up. Otherwise, your cold emails may end up in the spam folders of your target audiences, wasting your time and energy. It can also disappoint you as you may believe you have sent your emails to all recipients, but you don’t get a single response.
Is It Legal To Send Cold Emails?
Cold email marketing is legal. It is often associated with spam emails, which are usually forbidden. But, to regulate spam email, laws have been made in many countries. Every salesperson should be able to distinguish between spam and cold emails in order to remain legal.
Should I Follow Up After The First Email?
Did you know that just one additional follow-up email can increase your average reply rate by 11%? Although this 11% might appear insignificant, but it can differentiate between a yes or a no.
Follow-up emails generally have a high response rate. The first follow-up email received a 56% response rate, while the second one received a 71% response rate.
Conclusion – When To Send A Cold Email?
Cold email marketing is a new concept and is a method used to get more conversions and leads from unknown recipients. But, knowing when to send a cold email is not the first step to follow-up. Definitely, you should have some email marketing skills to start your cold email campaigns.
If you know how to warm up your email account or your server IP, then you may have scheduled days or times for your email marketing campaigns. In the same way, you have to know when is the best time to send a cold email and set up timings for your cold email campaigns.
As discussed earlier, try to consider early morning or late evening to send out a cold email campaign. But, if worried about what is the best day to send an email, consider Monday, Tuesday, and Wednesday for better engagements and higher open and click rates.
As well as try to be creative regarding your email subject lines to get more clicks and fewer spam reports. So here you go, you have got everything you need to know when to send a cold email, and I hope it was helpful and informative.
Let me know in the comment section if you have any questions.