It’s really hard to get your emails seen by your potential email clients and even harder to get them to convert into paying customers.
However, email marketing campaigns are a great way to reach out to your visitors or email clients.
But if they don’t see your emails, then all of your efforts were for nothing.
So, what is email warm up, and how can it help you ensure your email marketing campaign is successful?
Email warm up is the process that ensures your email deliverability to the inbox and they won’t get lost in the spam folders.
It can save your sales outreach campaigns effort.
As well as, you can increase the chances of email outreach campaigns to convert more potential email clients, and launch your next cold outreach campaigns confidently.
But for that, we need to understand how it works in order to know how it will benefit you in cold email marketing.
So, let’s get to know.
What Is Email Warm Up?
However, you want to run an email outreach campaign, and it doesn’t sound difficult, right?
You can do a few things to ensure the email account is sending and receiving from the recipients.
But, when you plan to send an email campaign, the two most important factors you need to consider are your sending reputation and email sending limits.
And, this is where you need to warm up your email.
Email warm up builds a domain reputation and increases the limits for an email outreach campaign.
So, you need to warm up your mailing list before sending out cold emails.
Read Also: 10 Best Email Warm up Tools – improve Your Sender Reputation
When you create an email address, there are limits on how many emails you are able to send daily.
You can only send a maximum of 2000 emails a day if you subscribe to Google Workspace.
But, the threshold is even less if you create a new account.
Meanwhile, if you warm up your email, it will increase your email deliverability and credibility to be able to send cold emails at once.
I recommended you warm up your email for 8 to 12 weeks to reach the maximum mail count.
However, getting a reaction to your message from the email clients will determine the probability of getting the maximum email deliverability percentage.
Why Is Email Warm Up Important?
As an email marketer, you must know how email marketing works.
But if you are a newbie in the email marketing niche, take a look at these email marketing skills you need to succeed.
However, long story short, email warm up has one goal. It ensures a high delivery rate and improves your email reputation.
It is a great way to warm up your email to ensure that your email clients receive the emails correctly while sending cold emails campaign with a new account.
Before sending cold email campaigns, it is essential to make sure that your message lands in the recipient’s inbox.
But prior to that, you need to build an email conversation with them.
Certainly, no email campaign will be sent to the spam folder if it delivers appropriately.
So proper email deliverability ensures high delivery rates and quickly increases your open rate.
Now you can warm up your email account and realize its true potential.
So don’t let the low success rate of your cold email campaigns twist your next cold outreach.
Read Also: SendinBlue vs GetResponse – Best Email Marketing Tools 2022
How To Warm Up An Email Account?
It is simple to understand what is email warm up.
But it is crucial to understand the role of each method to make your new email address dynamic.
So don’t worry, You will find out how to warm up an email account in this article. Meanwhile, these steps will help you prepare for your next cold email campaign.
Let’s do it.
STEP #1: Make Your Email Account Ready
Before you begin the email warm up process, authenticate your email account.
Further, it ensures that your cold emails don’t land in the spam folders and is delivered to your recipient’s inbox.
It is the primary purpose of cold email campaigns.
To send an email campaign from a brand new domain, you must list all authorized servers.
To do this, you can use the SPF record to create an entry in DNS. Or, you can use the MX toolbox.
We highly recommend using DKIM as an authentication method.
It is an electronic signature in your domain to guard against the spoofing of emails.
Further, It ensures that your cold emails get into the inbox.
You can also use DMARC to convince the recipient’s email service provider with your SPF & DKIM files that you aren’t deceiving them in any way.
Make sure to use a custom and brand new domain for your cold emails.
You will sound more confident and prove that you are the source of the email address to the recipient.
Moreover, to ensure that your sales outreach campaigns are successful, you should verify the email addresses’ spam score and domain records.
Then, you will be sure that your email will deliver and has a good reputation.
STEP #2: Create Email Campaign In An Authentic Way
Send emails to family and friends to authenticate your email account.
As well as start a conversation with all of them, but you should limit the number of emails to 10 & 20.
However, keep the conversation constant and going.
These conversations will ensure that your recipient’s email provider is assured of your authenticity.
However, start by sending a low volum of emails a day.
Then try gradually increasing the number of emails or the warming up process and start sending emails daily while keeping the conversation and email activity consistent.
Additionally, keep your tone professional, so your email does not go to spam folder.
By the way, only applying these techniques will not assure 100% delivery or reply rate. So, you have to validate your email list before any campaign.
You should also try to send email outreach to every email service provider as much as possible.
So, you can establish a good sender reputation for email across every email service provider.
However, It will make it easier to send email outreach to larger audiences. Your sending reputation can help you bounce off all email service spam filters.
STEP #3: Keep The Conversations Consistent
Emails are not only to deliver what you have to say but, it is a way to communicate.
It is a good idea to have customized conversation threads.
Further, it is an important step to acknowledge if your goal is to maximize deliverability and create engagement.
Although it may seem dull, but keeping conversations is one of the best ways to increase the number and quality of your emails health score.
It signals to the email service provider that your authenticity and commitment are not spam emails and it will deliver and make connections.
But wait, that is not finished yet.
Now that you have an idea of how to warm up emails before sending cold emails let’s discuss some best practices we recommend.
Every email service provider has its own algorithm for analyzing the email’s behaviour.
This algorithm also includes how you are sending and receiving emails.
While sending too many emails at once is a bad idea.
However, it will lead to the algorithm thinking that you are a robot or an human being trying to spam.
So, the algorithm may get you marked as spam if you send out bulk emails at once.
I recommend that you do not use any automated email services during email warm up.
Each mail sent during the email warm up should sound as natural as possible.
As well as, do not flood your email with media attachments and links. So you can easily trigger spam filters and keep the tone and the theme natural.
Bonus Tip: Join newsletters to make your email busy. In other words, it will convince your email service provider that you are authentic.
How Long Should You Maintain Email Warm Up Process?
The email warm up process is not difficult if you know the warming up process.
However, you may think about how long you should keep the email warm up process.
The answer is simple.
Keep the process as long as you create email campaigns and send out cold emails.
Additionally, you can check out here how to maintain the warm up routine.
But usually, It takes between 8 and 12 weeks to properly warm up email addresses.
Keep the email warm up process running for as long as possible to improve your sender reputation.
How To Do Email Warm Up?
Email warm up is the process of slowly building up your sending reputation so that your emails are more likely to be delivered to your email client.
It’s important to do this because if you don’t, your emails may end up in spam folder or may not be delivered at all.
There are a few things you can do to start warming up your email:
1. Get verified with major ISPs
You must put a physical address, phone number, and domain name associated with your email account.
You can do this by going to each ISP’s website and following their instructions.
2. Start sending emails to people who know you
These could be friends, family, or colleagues, and the important thing is that these people are likely to open and read your emails.
3. Avoid using spammy words in your emails
Consider not to add these words to your email subject line or body; otherwise, your email may land in the spam folder, such as “free,” “winner,” or “guarantee.”
4. Send regular emails
Don’t just send out a bunch of emails or cold emailing all at once and then stop because it will make it look like you’re a spammer.
Instead, spread out your email campaign and start sending emails daily or weekly.
5. Use an email service provider that offers warm-up services
This can be helpful if you’re starting from scratch with your domain reputation.
These email service providers will help you slowly improve your sender reputation and make your emails more likely to be delivered.
So, warming up your email accounts can take some time, but it’s worth it if you want to ensure your emails are getting delivered to your recipients.
Follow the tips above to get started.
What Is a Spam Filter?
Spam filters use email service providers’ algorithms to categorize spam emails.
There are many types of spam filter algorithms that Spam Filters follow.
So let’s take a look at the most common methods email service providers use to get emails marked as spam.
They will assist you in planning a better email warm up process.
- Content filters examine whether an email content or message is spam or not.
- At the same time, header filters inspect falsified information in the email heading or subject line.
Therefore, all emails sent from a blocklisted IP address are blocked by general blocklist filters.
Meanwhile, rules-based filters can be used to detect spam.
What Is Email Delivery?
Email deliverability refers to how trustworthy are your email accounts.
It is the essential factor in determining if your emails go to spam folder or land where they have to, which are the email clients’ inboxes.
How well you handle the spam algorithm identifying you as a spam source will determine your email delivery ability.
So as we discussed apply all the best practices to ensure maximum email delivery.
How Long Does It Take To Warm Up An Email Account?
It depends on how big your mailing list is.
If you have a small email list, you can probably warm up your email account in a few days, but if you have a large email list, it may take a week or longer.
However, warming up your email list means sending emails to your subscribers regularly.
So make sure you don’t get marked as spam when you send them something important.
How Often Should I Send Emails To My Subscribers?
Well, this also relies on the size of your mailing list.
If you have a small email list, you can probably get away by the number of emails you send and continue the warming up process once a week or even less frequently.
But, if you have a large email list, you will need to send more frequent emails to keep your subscribers engaged and keep email activity healthy.
And remember that the goal is to keep your subscribers away from marking your emails as spam.
When should you stop the email warming up process?
The answer to this question depends on several factors, including your level of experience with email marketing campaigns, your sales goals for the email campaigns, and your target audience.
However, as a general rule of thumb, you should continue warming up your email list until you have a consistent email activity and open rate above 30%.
Once you reach this point, you can start to scale back your efforts and focus on other aspects of your email campaigns.
However, you can stop the warming up process with your email account when you have reached your target number of contacts, or when you feel comfortable with the limits of emails you send.
What Are Some Ways To Warm Up An Email List?
There are several ways that you can warm up your email list:
1 – Send a regular email outreach to your subscribers and let them know what’s going on with your business.
So, this could be things like new product announcements, sales emails, or even just blog posts that you think would interest them.
2 – Respond to any questions or comments your subscribers send you because it shows that you’re listening and care about their feedback.
3 – Offer exclusive deals and discounts to your email subscribers to make them feel valued and appreciated and give them an incentive to stay subscribed.
4 – Run a giveaway that is only for your email subscribers, and it will definitely be an excellent way to increase attention and get people enthusiastic about your brand.
5 – Include a personal message each time you are sending emails.
So, it could be something as simple as thanking them for being subscribers or letting them know that you’re always happy to hear from them.
Sending emails regularly to your subscribers is the best way to warm up an email list and keep them engaged with your brand.
So, ensure that you send an email outreach with high-quality email content regularly, and you’ll be sure to keep your subscribers happy.
What is an email warm up?
It refers to the process of building a sending reputation across all email service providers. But, it is a long approach, so you need to be patient.
Meanwhile, to ensure you don’t get banned by an email service provider and your email campaign will not go to the spam folder, you need an email warm up routine to keep your email account health score high and authentic.
However, if you want to get ready, check out How to Warm Up SMTP Server IP Address and apply all these techniques to build a good sender reputation.
Have any questions, Feel free to ask in the comment section.