Do you have a cold email marketing campaign coming up, but are worried about what is email warm up? Or are your emails ending up in spam folders? Don’t worry.
Email warm up is the process that makes sure your emails don’t get lost in the spam folder and saves your email marketing efforts.
But, we need to understand what is email warm up and how it works in order to understand how it will benefit you in cold email marketing.
Let’s go through what is email warm up process together, so you can understand its true potential and how to approach it.
In this article, you will learn the significance and benefits of email warm up in email marketing. Additionally, it will help you launch your next cold email campaign confidently.
What Is Email Warm Up?
However, you want to run an email campaign, and it doesn’t sound difficult, right? Meanwhile, you can do a few things to ensure the mail is delivered to the recipient and received from the sender.
When you plan to send an email campaign, the two most important factors you need to consider are mail reputation and email sending limits. Therefore, here is the email warm up that shows up.
Email warm up builds a reputation and increases the limits for email campaigns. Therefore, you have to warm up your email lists before sending out bulk emails.
When you create an email address, there are limits on how many emails you are able to send daily. For example, you can only send a maximum of 2000 emails per day if you subscribe to Google Workspace.
But, the threshold is even lesser if you create a new account. Meanwhile, email warm up will increase your credibility to be able to send more emails at once.
I recommended running an email warm up for 8 to 12 weeks to reach the maximum mail count. However, there is one catch. Reacting to the message from the recipient will determine the probability of getting the maximum deliverability number.
Why Is Email Warm Up Important?
As an email marketer, you must know how email marketing works. But if you are a newbie in the email marketing field, take a look at these email marketing skills you need to succeed.
However, long story short, email warm up has one goal. It ensures a high delivery rate and improves your email reputation.
Email warm up is a great way to ensure that the recipients receive the emails correctly while launching bulk email campaigns with a new account.
Before launching a cold email campaign, it is essential to make sure that your message lands in the recipient’s inbox. But prior to that, you need to build a conversation with them.
Certainly, no email campaign will be sent to the spam folder if it delivers appropriately. So proper delivery ensures a high delivery rate and quickly increases your open rate.
Now you can warm up your email account and realize its true potential. So don’t let the low success rate of your cold email campaigns twist your next campaign.
How To Warm Up An Email Account?
It is simple to know what is email warm up? But it is crucial to understand the role of each method to make your email address dynamic. So don’t worry, You will find out how to warm up an email account in this article. Meanwhile, these steps will help you prepare for your next cold email campaign.
Let’s do it.
STEP #1: Make Your Email Account Ready
Before you begin the email warm-up process, authenticate your email account. Further, it ensures that your email doesn’t land in the spam box and is delivered to your recipient’s inbox. It is the primary purpose of cold email campaigns.
To send an email campaign on behalf of a domain, you must list all authorized servers. To do this, you can use the SPF record to create an entry in DNS. Or, you can use the MX toolbox.
We highly recommend using DKIM as an authentication method. It is an electronic signature in your domain to guard against the spoofing of emails.
Further, It ensures that your mail gets to the inbox. You can also you DMARC to convince the recipient’s email service provider with your SPF & DKIM files that you aren’t deceiving them in any way.
Make sure to use a custom domain in your email. You will sound more confident and prove that you are the source of the email address to the recipient.
Moreover, to ensure that your email campaigns are successful, you should verify the email address’s spam score and domain records. Then, you will be sure that your email will deliver and has a good reputation.
STEP #2: Create Email Campaign In An Authentic Way
Send emails to family and friends to authenticate your email account. As well as start a conversation with all of them. Firstly, you should limit the number of emails to 10 & 20.
But, keep the conversation constant and going. These conversations will ensure that your recipient’s email provider is assured of your authenticity.
However, start by sending a low number of emails every day. Gradually expand the email sending process daily while keeping the conversation consistent. Additionally, keep your tone professional, so your email does not go to spam.
By the way, only applying these techniques will not assure 100% delivery. Therefore, you have to validate your email list before any campaign.
You should also try to reach as many ESPs as possible. This way, you can establish a reputation for email across all email service providers.
However, It will make it easier to reach larger audiences. Your email reputation can help you bounce off all email service spam filters.
STEP #3: Keep The Conversations Consistent
Emails are not only to deliver what you have to say. But, it is a way to communicate. It is a good idea to have customized conversation threads.
Further, it is an important step to acknowledge if your goal is to maximize deliverability and create engagement.
Although it may seem dull, but keeping conversations is one of the best ways to increase the number and quality of your emails.
It signals to the email service provider that your authenticity and commitment are not to spam but deliver and make connections.
But wait, that is not finished yet. Now that you have an idea of how to warm up emails before starting cold email marketing let’s discuss some best practices we recommend.
Every email service provider has its own algorithm for analyzing the email’s behaviour. This algorithm also includes how you send and receive emails. While sending too many emails at once is a bad idea.
However, it will lead to the algorithm thinking that you are a robot or an equivalent trying to spam. Therefore, the algorithm might flag you as spam if you send out bulk emails at once.
I recommend that you do not use any automated services during email warm ups. Each mail sent during the warm up should sound as natural as possible.
As well as, do not flood your email with media attachments and links. So you can easily trigger spam filters and keep the tone and the theme natural.
Bonus Tip: Join newsletters to make your email busy. In other words, it will convince your ESPs that you are authentic.
How Long Should You Maintain Email Warm Up Process?
Email warm up process is not difficult if you know the technique. However, you may think about how long you should keep the email warm up process.
The answer is simple. Keep the process as long as you create email campaigns and send out bulk emails.
Additionally, you can check out here how to maintain the warm up routine.
But usually, It takes between 8 and 12 weeks to properly warm-up email addresses. Keep the email warm-up process running for as long as possible to increase your sender’s reputation.
What Is a Spam Filter?
Spam filters use email service providers’ algorithms to categorize spam mails. There are many types of spam filter algorithms that Spam Filters follow.
So let’s take a look at the most common methods email service providers use to flag spam mails as spam. They will assist you in planning a better email warm-up process.
- Content filters examine whether a message is spam content or not.
- At the same time, header filters inspect falsified information in the email heading.
Therefore, all emails sent from blocklisted IPs are blocked by general blocklist filters. Meanwhile, rules-based filters can be used to detect spam mail.
What Is Email Delivery?
Email deliverability refers to how trustworthy is your email address. It is the essential factor in determining if your emails go to spam or land where they have to, which is the recipient’s inbox.
How well you handle the spam algorithm problem identifying you as a spam source will determine your email delivery ability. So as we discussed apply all the best practices to ensure maximum email delivery.
What is email warm up? It refers to the process of building a reputation across all email service providers. But, it is a long approach, so you need to be patient.
Meanwhile, to ensure you don’t get banned by ESPs and your email campaign will not go to the spam folder, you need a warm-up routine to keep your email account healthy and authentic.
However, if you want to get ready, check out How to Warm Up SMTP Server IP and apply all these techniques to build a reputation.
Have any questions, Feel free to ask in the comment section.