You’re trying to decide which email marketing service to choose, but you’re not sure if Convertkit or Constant Contact is the better option.

However, email marketing is a powerful tool for businesses of all sizes. It can help you boost ROI, leads, and sales.

But, it’s only possible if you choose the right tool for your business.

So, Constant Contact and Convertkit are two of the best email marketing services available out there.

They both have their pros and cons, but the question here is which one is right for you?

So, this definitive comparison between Convertkit vs Constant Contact will help you decide which one suits you the most.

Simultaneously it will help you understand the distinctions between Constant Contact vs Convertkit, along with the features and pricing.

Let’s start right now.

Convertkit VS Constant Contact – Major Differences

Apparently, this comparison will explain the major distinction between Constant contact vs Convertkit that will help you understand the differences better.

Let’s take a look!

  • ConvertKit is usually more expensive than Constant Contact.
  • Constant Contact has more efficient email delivery rates compared to ConvertKit
  • ConvertKit doesn’t provide live Chat support, whereas Constant Contact does
  • Constant Contact is not able to provide pre-built landing pages template in contrast to ConvertKit
  • In comparison with Constant Contact, ConvertKit offers additional features to automate your emails
  • ConvertKit is designed for bloggers, while Constant Contact targets small business owners

If you’d like me to get rid of all the junk and tell you of my decision right immediately, I’ll choose Convertkit.

Why?

Because it provides advanced email automation feaures with stylish templates and has an easy-to-use user interface.

On the other hand, it focuses on digital marketers rather than small businesses like ConstantContact.

But, they are both the ultimate solutions for email marketing.

Read Also: 10 Best Email Warm up Tools – Increase Your Inbox Reputation

However, that doesn’t mean Constant Contact is less valuable than Convertkit.

Constant Contact has its advantages as well.

Meanwhile, it’s all a matter of your own personal preference and objectives.

Is it still confusing?

Don’t worry; I am here to help and tell you more about Convertkit vs Constant Contact.

| Tips: Make sure to validate and warm up your email address before any email marketing campaign.

Constant Contact

The ConstantContact is an all-in-one email marketing solutions that provide various email marketing tools and explanations compared to Convertkit.

Nonprofit organizations, entertainment shows and small businesses can benefit from these tools to attract more customers and develop more lasting relations.

Constant Contact
Picture Credit – ConstantContact.com

Constant Contact helps you:

  • Interact with your clients on the move  
  • Launch your email marketing campaigns in a few minutes    
  • Upload items to your E-commerce store    
  • Helps to spread the word about you   
  • Create an amazing website effortlessly    
  • Increase your sales using Google Ads    

It’s not only an email marketing tool but also a complete solution for all of your email marketing campaigns and eCommerce requirements.

In comparison, Constant Contact is much more considerable than Convertkit, which only provides email marketing services.

Now let’s look over the Constant Contact and Convertkit features.

Constant Contact Features

So let’s discuss the functions of Constant Contact in detail to have a vision of what you’ll get.

Constant Contact Features
Picture Credit – ConstantContact.com

Email Marketing 

Constant Contact lets you make your own email marketing campaigns professionally.

And its email editor tool is smart enough to let you personalize and create your own email templates.

Actually, it is also compatible with almost all gadgets in the world.

Moreover, Constant Contact is an email marketing automation platform that assists you in driving sales through Welcome emails, triggered email series, and contact segmentation.

Additionally, it lets you send emails to people who don’t open them. So without a doubt, it has considerable benefits with best in class email delivery rate.

Read Also: How To Verify Email Address Without Sending Email in 2022

Ecommerce Tools

Constant Contact assists you in finding new customers and keeping them interested while on the move.

So, it allows you to track your emails, segment them, and run your email marketing automation in a seamless manner.

Social Media Marketing

Constant Contact is the perfect solution for social media marketing and this email marketing software also helps you in scheduling and publishing your social media posts.

On the other hand, its email marketing automation lets you stay connected with your clients and assists you in making decisions based on analytics.

Social Media Marketing
Picture Credit – ConstantContact.com

Constant Contact Templates

Constant Contact lets you reach out to a large number of people without being tech-savvy or knowledgeable since over 500 pre-designed landing page templates are available.

So, they can simply use the email builder tool, and it will provide the best backdrop for your email marketing campaign.

Templates are classified by niches, making it easier to choose the one that suits you most.

Season templates are also available, some of which are more suitable than others depending on the seasons, such as Christmas.

Thus, the templates are divided into two seasonal and holiday niches, informational messages and general business promotions

Constant Contact is a powerful email marketing platform for customizing campaigns from the ground up.

Read Also: 16 Top Free Blogger Templates For Any Niche – Free Download

Tracking Tools

Constant Contact enables you to track your progress in real-time.

However, it also lets you improve your results accordingly. What exactly do I mean by this?

You can determine who’s reading the email and sharing the email as well.

Tracking Tools
Picture Credit – ConstantContact.com

Event Management Tools

Constant Contact has the most excellent event management tools for event marketing that aren’t available in other email marketing services.

And it allows you to use this email marketing service for many events such as,

  • Charity Events,
  • Attendance,
  • Entertainment events, and much more.

However, this Eventspot feature has lots to offer to make managing your events a hassle-free manner.

Event Management Tools
Picture Credit – ConstantContact.com

Constant Contact Pricing

Constant Contact wasn’t that cheap in the past, but now it has released new plans that almost anyone can join.

However, it doesn’t have any free plan, but it still offers a 60-day free trial.

So, this is enough to test its capabilities for yourself and if you want to continue then you need to select a plan between ‘Core‘ or ‘Plus.’

The Core Plan is $9.99 per month, and it varies depending on the number of contacts you have.

However, you are able to send any number of emails you like and also enjoy additional benefits too.

On the other hand, the Plus Plan starts at $45 per month and increases based on the email list.

Constant Contact Pricing

So, Let’s look at the features Convertkit provides at what cost?

Convertkit

Convertkit is one of the best email marketing solutions and a bit more simple than Constant Contact.

It provides a simple way for content creators and bloggers to manage their email marketing strategies.

However, Podcasters, YouTubers, digital marketers, and even freelancers who want to promote Fiverr gigs select Convertkit too.

Convertkit
Picture Credit – Convertkit.com

Convertkit provides you with:

  • Reasonable pricing
  • Content-Friendly Email Capture Tools
  • Creating Sales Pages
  • Opt In Forms, built-in and double-opt-in-support
  • Email sequence builder, and
  • Awesome landing page editor

Convertkit includes everything under one roof from the landing page editor to providing paid newsletters.

However, I would recommend going with Convertkit if you are running an extremely targeted email campaign or selling digital products.

But, you shouldn’t use it when you don’t have a large budget.  

Convertkit Features

Now let’s look at the key advantages that Convertkit provides and how it will benefit you.

The general consensus is that Convertkit offers many segmentation abilities and an easy to use email function.

However, you will need to explore HTML codes occasionally.

Convertkit Features
Picture Credit – Convertkit.com

Email Broadcasts and Drag and Drop Segmentation

ConvertKit’s broadcast emails feature allows you to send targeted emails to specific groups of people. 

And it makes it easy to stay connected with your target audience and keep them engaged.

With ConvertKit, you can create desired contact segmentation and add people to them manually or automatically using rules. 

However, you can also set up automated emails (called “sequences“) that will be sent to people in a particular segment at specified intervals.

So this flexibility makes it easy to target your relevant emails to the recipient, which can help increase user engagement and conversions.

But, while creating a new email broadcast or sequence, you must choose which target market or segment(s) of your audience you would like to target. 

Then, you can compose your content and schedule it to be sent immediately or at a later date/time.

ConvertKit also allows you to A/B test your emails to see which version performs better before sending it to your entire list. 

So, this is a great way to optimize your email campaigns for content marketing and ensure you always send the best possible content to your audience.

Email Marketing Features

Create personalized emails based on the demographic of your target audience to increase CTR and open rates.

For instance, you can send Content (A) to beginners while sending Content (B) to an advanced audience.

Email Marketing Features
Picture Credit – Convertkit.com

And this is a truly admirable testing feature in Convertkit.

Additionally, Convertkit makes it so easy and simple to highlight your business image while sending emails.

Further, you can develop email templates as well as You can also provide timed content to your customers.

However, You can also make your sales funnel automated as an expert.

ConvertKit Autoresponder and Effective Marketing Automation

ConvertKit provides effective marketing automation with its autoresponder feature. 

By using ConvertKit’s autoresponder, you can send automated emails to your subscribers based on their interactions with your email campaigns.

For example, you can set up an autoresponder sequence that will be triggered when someone subscribes to your list. 

This sequence can include a series of welcome emails that introduces your brand to your subscribers and explain what they can expect from your emails.

However, you can also set up autoresponders triggered by specific actions that a subscriber takes, such as 

  • Opening an email, 
  • Clicking a link, or 
  • Making a purchase

These types of autoresponders can be used to boost leads and turn them into paying customers.

So, ConvertKit’s autoresponder feature is highly flexible and allows you to set up various automated email sequences. 

Convertkit is an effective email marketing solution that you can easily create a targeted email campaign to engage and convert your audience.

Sell Digital Products 

Convertkit lets you market digital services or products effortlessly.

It offers detailed information to identify elements that working and those that aren’t working.

Meanwhile, It also allows you to use lead magnets to build mailing lists.

Not only Convertkit, But Constant Contact also assists you in marketing digital services and goods.

However, Convertkit can also help you design sales pages with distinctive “buy now” buttons.

As well as, It also seamlessly distributes every digital product you want to sell with only a click. So there is no need for any integration from third parties at all.

The Creator Pro

Convertkit is designed for content marketers, such as YouTubers or bloggers.

That’s why it offers Creator Pro features that help users send customized emails and gain access to using email deliverability tests, reporting features, and much more.  

The Creator Pro
Picture Credit – Convertkit.com

You don’t even have to design Facebook ad segments to reach specific individuals using your advertisements.

In contrast, Convertkit divides your Facebook audience into separate segments.

Convertkit also allows you to modify the incorrectly added link within your emails, and that is awesome!

Let’s discuss the price of Convertkit.

Convertkit Pricing

Pricing for Convertkit includes ‘Free,’ Creator,’ and the ‘Creator Pro‘ plans.

At the same time, if you have 1000 subscribers, you are able to begin without having to pay anything.

However, Convertkit’s Creator plan starting price is $25 per month with up to 1,000 subscribers.

Meanwhile, the “Creator Pro” begins at $50 per month, which is for 1,000 subscribers.

As you can see, the price is contingent on the number of subscribers that you’ve got.

But furthermore, you can make forms, endless landing pages, and broadcasts. All plans offer the sale of digital goods, subscriptions, as well as email customer support.

Convertkit Pricing
Picture Credit – Convertkit.com

Constant Contact VS Convertkit – Pros and Cons

Now that we’ve gone over Convertkit and Constant Contact’s features and benefits, let’s compare the pros and cons of Convertkit and Constant Contact.

Convertkit Pros

  • Opt in Forms
  • Powerful Email Automation Features
  • A/B Testing or Split Testing Capabilities
  • Drag And Drop Landing Pages Editor
  • Wide Range Of Integration Options
  • Provides Vest User Experience
  • Excellent Customer Service
  • Email Support
  • 14-day Free Trial

Convertkit Cons

  • Less Focus On Small Business
  • A Limited Number Of Email Templates

Constant Contact Pros

  • Offers A Free Trial
  • Excellent Deliverability Rates
  • Many Different Email Templates
  • Drag And Drop Editor
  • Sign Up Forms With Customization Ability
  • Value For Money
  • An Email Marketing Solution With Ease Of Use
  • Best Customer Support
  • Email Support

Constant Contact Cons

  • Limited Customization Options For Emails
  • No Phone Support

Constant Contact VS Convertkit – The Ultimate Comparison 

Once again, I have to say that it all depends on you and which email marketing service fulfils your needs.

But, when you consider the cost, Constant Contact wins without a doubt. As it offers more options than Convertkit.

Constant Contact assists users with surveys for customers and image libraries, in contrast to Convertkit.

However, Convertkit has beautiful email templates that can assist content creators in their growth.

You can also install Constant Contact on iOS or Android in contrast to Convertkit which is only an online web content application.

But, it’s possible to ask yourself why I picked Convertkit rather than Constant Contact.

In fact, because it’s extremely intuitive and offers a simple layout with the best user experience.

Summary – Constant Contact VS Convertkit

If you’re in the market for a complete online marketing solution, look to Constant Contact. Since it has more capabilities than Convertkit.

However, the cost of Convertkit could be a bit too expensive for newbies with more than 1,000 emails.

But, almost all the content marketers and bloggers use Convertkit as it has a simple-to-use user interface.

FAQs

Is Convertkit worth it?

Actually, this question can be difficult to answer because it really depends on your needs and budget. 

However, if you are looking for a powerful email marketing platform, ConvertKit is an excellent option. 

But, if you do not need all of its features, there are alternate options available that may suit you the best.

In general, ConvertKit is one of the great email marketing tools for those who are serious about email marketing and need a powerful tool to help them automate their campaigns. 

What is Constant Contact used for?

Constant Contact is an email marketing platform that helps businesses stay in touch with their customers and prospects. 

Furthermore, Constant Contact provides many features that businesses can use to create and send newsletters, announcements, and other email campaigns.

Thus, one of the primary uses of Constant Contact is to create and send newsletters

With Constant Contact, you can easily create a professional-looking newsletter that can include images, links, and other media. 

Meanwhile, you can also use Constant Contact to send announcements on the occasion of new product launches or special sales.

Is anyone using Convertkit for affiliate marketing?

Yes, many people are using Convertkit for affiliate marketing.

Since Convertkit offers many flexible automation features to set up targeted emails campaign, engage and convert your audience.

Additionally, Convertkit’s A/B testing feature allows you to test different versions of your campaigns to see which one performs better.

Does Email marketing with Constant Contact produce effective results?

Yes, email marketing with Constant Contact can produce effective results.

In fact, Constant Contact’s email marketing software has been shown to increase click-through rates by up to 30% and open rates by up to 21%.

So, Constant Contact is a marketing software that allows businesses to create and send announcements, newsletters, and other email campaigns. 

Can I use Convertkit with Wix?

Yes, you can use Convertkit with Wix

Convertkit’s email marketing services can be integrated with Wix, allowing businesses and individuals to send newsletters, announcements, and other campaigns to their subscribers.

Is ConstantContact worth it?

This is a difficult question to answer since it is dependent on your specific requirements and budget. 

Constant Contact is a fantastic choice if you seek a powerful marketing automation solution.

If you don’t need all of its capabilities, then there are alternative options that may be better suited for you.

What do you think about the comparison between Convertkit vs Constant Contact which one is better? Tell me in the comment section.

Also Read: Best Email Marketing Services–All You Need To Know